From the very first idea, through launch and a thriving first year, we helped Rutland Watermill build a brand, an audience and a community around a brand-new kind of space.
From day one, we helped shape the identity of Rutland Watermill – tone of voice, storytelling, visuals and launch strategy – for a new kind of space combining nature, wellness and community.
Pre-launch, our job was to build intrigue: documenting the formation of the Mill and using our full array of services to generate genuine anticipation before the doors opened. Through launch and the first year of business, we grew the brand across every channel – from the café to the run club to the arrival of padel.
The challenge was simple: to make Rutland Watermill a must visit destination venue for wellness and socialising.
Across Instagram, TikTok and Facebook, we built buzz with teaser reels, behind-the-scenes footage and countdown posts that made the opening a must-attend event.
Riding the wave of #WellnessTok, we created trend-led short-form content that reached exactly the right audience – the first Reel alone drew 28,000+ views whilst Rutland Watermill was still in the build stage.
Underpinning the social media content we also designed their website – which we still manage today – calm, nature-driven and built to turn interest into bookings.
That identity then carried through to email, print, menus and flyer design that keeps the brand consistent at every touchpoint.
Tyisha sat down with Brad, Director of Rutland Watermill to discuss his experience of working with the agency to launch and grow his destination venue.
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