At The Ivy Rose Agency, we’ve always believed in the power of creative storytelling to inspire and engage audiences. Our latest collaboration with Peterborough United Football Club has once again demonstrated how visionary content can drive real impact. We’re proud to announce the successful launch of the club’s 24/25 Third Kit, which generated over 500 orders within just 48 hours of going live.
For this project, we took inspiration from the world of gaming and virtual reality to conceptualise, direct, and produce a cutting-edge video that captures the spirit of Posh. Filmed at the local functional training gym, Elevate, the video merges sleek visuals with futuristic VR elements, designed to highlight both the intricate design of the new kit and the club’s key sponsor partners.
Released across the club’s social media channels, the video resonated with fans, amassing over 150k organic views and driving excitement for the new kit. We’re thrilled with the response so far, and it’s a real privilege to have played a part in bringing the kit to life for supporters.
As Peterborough United’s Commercial Manager, Alex Harris, shared:
“Partnering with The Ivy Rose Agency for a third time has been fantastic. Their incredible work has been invaluable, and I can’t thank them enough. I look forward to continuing our collaboration on future campaigns.”
This project marks our third successful collaboration with Peterborough United, building on our previous work on the 2022 home kit launch and this year’s training kit video on behalf of Training Kit Sponsors Smart Solutions. Each campaign has allowed us to push the envelope further, blending creativity and passion to produce memorable content that resonates with fans.
With the VR-driven third kit launch, we’ve cemented our place as a leader in sports marketing, and we look forward to continuing our exciting journey with Peterborough United.
Watch the full video here.
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