Let’s start with the most important question – who doesn’t want more leads when it comes to business?

From Permanent Makeup Artists to Hairdressers and Dentists to Mortgage Advisors – all serviced based businesses need a reliable flow of qualified leads to ensure their customer base continues to grow.

Following the AIDA marketing model, customers need to be taken through a four step process which is: Awareness > Interest > Desire > Action before they’re likely to make any purchasing decisions.

With this model in mind, Lead Generation occurs at the final “action” part, with these campaigns used as a very ‘bottom of funnel’ tool to generate enquiries for service based businesses once the customer has an initial awareness about your offering.

When specifically assessing Facebook Lead Generation Ad Campaigns for their effectiveness, the precise targeting capability has to be credited as the platforms biggest strength.

For example, if you know your customers are likely to be 40 year old women, who live in Newcastle, who have a keen interest in Cats and Red Wine – you can literally input exactly that data to reach them!

You can also carry out further detailed targeting based on their when their birthday is, based on the way they interact with your social media accounts and many more options – as well as retargeting those who have spent time on your website.

In addition to the precise targeting, you’re also able to ask a selection of pre-qualifying questions meaning you have more information about each customer once the lead comes through. This is also is pretty handy when trying to establish their level of intent.

For a higher volume of leads, it’s best to ask less questions and present less barriers to the customer, however for a higher quality of leads we would always recommend asking 2 or 3 questions to improve the chances of your leads being both high quality and high intent.

In summary, Facebook’s Lead generation ads are a great tool for service based businesses if you’re looking to drive new enquiries quickly, but they do require a degree of savoir-faire when setting up the ads and choosing the right targeting, placement, creative, copy and lead form to reach your ideal audience.

If you’re interested in setting up a Facebook Lead Generation Campaign to deliver more leads for your business, get in touch with our social media marketing specialists on: 01733 731 911